FEATHER & LUXE

BRAND DESIGN

THE DETAILS

Feather & Luxe is a luxury sleepwear brand. Their high-end pyjamas are made with moms in mind – a little bit of a spoil at the end of the day. “We want to make moms feel amazing and treasured at the end of a long day.”

Modern, edgy and effortlessly chic, this brand focuses on quality fabric and details attention in the design of their range. Comfort is key as they want clients to feel completely relaxed and rejuvenated in their sleepwear.

For this logo we were inspired by the soft luxury of feathers, but also by the modern mom who wants a no fuss, elegant brand. We created the swan icon, which speaks of beauty and grace. Feather & Luxe wanted a calming and neutral brand identity, with a touch of a strong, confident element. We chose a pallette of pastel tones with a pop of navy, which create a gentle, comfortable but super stylish look.

“Wow! I sound like a stuck record but you guys have been phenomenal in the way you have reflected everything that this brand is about in the style, colours and overall look of the branding. I couldn’t love it anymore and I’m just so excited for everything that is to come.”

It was really easy, simple and fuss free. I felt so at ease and was able to get my brand feeling across so well because I felt comfortable.

I felt that the style of your work fitted in really well with the branding that I was going for in my business.Everything that you said you would do, you did.It was all on time and happened exactly as you said it would. You kept me updated and worked with my suggestions, tweaking them as needed.

– Pam Nel, Owner

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