IY APPAREL

BRAND DESIGN

THE DETAILS

IY Apparel design and create high quality bags with a purpose. It began with people and the desire to create sustainable income for Ingane Yami Children’s Village in KZN.

“At IY Apparel, we are passionate about making beautiful products. However, our business is not all about production and profit. The IY story evolved from a desire to create a brand that represents more than just products. It began with people and purpose in mind; and the creation of products that carry a message of hope. Ultimately, our significance is not measured by our products or performance, but by the generosity of our lives.”

We created a simple, clean logo which allows the beauty of the fabric and craftmenship of the product to shine. This icon was rolled out into tags, catalogue and expo material.

We love being part of a brand with such heart.

“Our dream is to keep increasing this impact as our business grows. We believe in the principle of promoting fair trade and empowering people. We love the idea that we can be part of a movement that believes in a ‘trade over aid’ solution for our communities.”

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